Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Audrey Brown

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How Athletes Really Feel About CBD

Oct 23, 2020 11:51:03 AM / by Audrey Brown posted in athletes, cbd

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In recent years, the legalization and use of CBD in some states have become a very prevalent topic in the sports world. It opens the doors for even more sponsorship opportunities with CBD brands, which is controversial among athletes, and if they should be partnering with these companies. Continuing the conversation with elite athletes Abby Dunkin (Paralympic wheelchair basketball player) and Leah West Casciano (Powerlifter), they discuss their opinions on CBD endorsements and if athletes should partner or use these CBD brands that are just starting to evolve. 

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FIve Public Relations Efforts to Get Your Brand Out There

Oct 21, 2020 10:58:40 AM / by Audrey Brown posted in brand building, public relations, brand awareness

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Sometimes it can seem like it’s impossible to get your company name out to the world, especially if it’s new. However, it’s not as hard as you think. Public Relations (PR) provides an opportunity for all companies (no matter how big or small) to be seen by the public. But the question is: How?

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What Makes a Successful Partnership? As Told by Elite Athletes

Oct 16, 2020 11:21:26 AM / by Audrey Brown posted in sponsoring athletes, partnerships

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Partnerships are a valuable asset in developing an athlete’s brand and making it known to different companies and industries. Continuing the conversation with elite athletes Abby Dunkin (Paralympic wheelchair basketball player) and Leah West Casciano (Powerlifter) OpenSponsorship’s Ishveen Anand asks them an important question: What makes a successful partnership for you?

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Elite Athletes Discuss Why Social Media Is Important For Their Brand

Oct 14, 2020 12:38:04 PM / by Audrey Brown posted in athletes on social media

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CEO and Founder of OpenSponsorship Ishveen Anand facilitated a conversation with elite athletes Abby Dunkin and Leah West Casciano about a variety of topics, including how they use social media and why it’s important. Here is what they said: 

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