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Sometimes it can seem like it’s impossible to get your company name out to the world, especially if it’s new. However, it’s not as hard as you think. Public Relations (PR) provides an opportunity for all companies (no matter how big or small) to be seen by the public. But the question is: How?

1. Press Releases

Press Releases are an announcement that can create a “buzz” around the company and generate publicity and attention. Not to mention, it’s cost-effective! They can be posted on major release sites for a low cost or you can do media outreach on your own. Pitching your press release to news outlets in the hopes that they will write a story about you is free. Sending out a press release is one of the easiest ways to build brand awareness when you’re on a budget and don’t have a ton of media relations (yet!). 

2. Media Outreach

Pitch, pitch, pitch! Research any publication that is in your designated field and/or industry and send them an email about your company. Offer an interview, press kit (both discussed in this blog post), or some free press for their publication (e.g. your company writing or promoting their publication on your platforms). The more emails you send, the more chances you’ll get someone to bite. Don’t stop until someone writes about your brand! 

3. Community Relations

Having your community stand behind you is extremely important when wanting to get your name out there. Attend community events like a carnival, local sports game, service day, basically anything where you can set up a table and talk with people within your community. It will pay off when someone asks about your company and there are people that you spoke to and like what you do. 

4. Interviews

Promising an interview with your company or about your new product in addition to whoever is involved (especially if they are notable in the area or industry) is a great way to get publications to write about you. Attaching yourself to other companies, people, brands, anyone or anything that has some sort of following is crucial for brand awareness. Even a five-minute interview can generate a story that can help get your brand out there, so there are no excuses why you shouldn’t be using it as a tactic. 

5. Press Kits

Send press kits to targeted writers, publications, important professionals in your industry, and even friends/family. It can be just a letter promising a free trial, the product itself, or just a general care package. Having them post about your press kit will expand to their network and expand your overall outreach that makes people more aware of who you are. Not to mention, their likeness will make others want to check out your company if they are considered to be a trusted source.

One important thing to note is that you can’t just pick one of these ideas and run with it. To get the most out of your public relations efforts, you need to combine these tactics. If you know where to look and who to contact, this will be fairly easy as everyone wants some press for their company. Keep going and your brand will become even more well-known!

Audrey Brown

Written by Audrey Brown

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