A lot has happened in the sports endorsement industry since the beginning of 2021, the biggest news? NIL endorsement opportunities.

This Christmas, there are two NFL games being played to coincide with the annual tradition of NBA games slated through the holiday:

College football is one of the most popular sports in America. The sport has been played for more than 100 years, but for the majority of the time, there was no playoff to determine the national champion. That all changed in 2014, when the first College Football Playoff was held, and it changed the game forever.

The Winter X Games are an annual event that showcases the best of action sports. The games often feature events such as skiing and snowboarding.