Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

The UFC Revolution is Being Televised

Nov 15, 2016 11:59:54 AM / by Ishveen Jolly posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements

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If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

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DEAL OF THE WEEK (11.6.16 - 11.12.16)

Nov 11, 2016 11:47:21 AM / by Ishveen Jolly posted in Hero Women's Indian Open, Ladies European Tour, sponsorship, athlete, Beth Allen, Brand, Brand Endorsements, Endorsement, Florentyna Parker, Golf, Hero Motocorp

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So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!

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I got my ideal Brand Ambassador. Now what?

Nov 8, 2016 12:54:33 PM / by Ishveen Jolly posted in AIG, MLB, NBA, New Zealand Rugby Union, sports sponsorship, Uncategorized, athlete endorsement, athlete influencer, brand ambassador, Brand Endorsements, Call of Duty: Infinite Warfare, Conor McGregor, Hankook Tires

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One element that we often see missing from brands' influencer efforts is how they leverage the events afterwards.

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B2B sports sponsorship? That’s A-OK

Nov 1, 2016 1:50:06 PM / by Ishveen Jolly posted in Aon, KPMG, Lotus, Manchester United, Phil Mickelson, ROI, sports sponsorship, teams, athletes, B2B, Barclays, Brand Endorsements, business, Dell, EMC, Endorsement, events, Formula 1, Guinness World Record

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We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

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DEAL OF THE WEEK (10.23.16 – 10.29.16)

Oct 27, 2016 10:16:43 AM / by Ishveen Jolly posted in Josh Gasser, sponsorship, Wisconsin, Badger, Basketball, Brand, Brand Endorsements, Cyc Fitness, deal, Endorsement, exercise

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On Sunday, October 23rd, former Wisconsin Badger basketball standout Josh Gasser attended a Cyc Fitness exercise class in Madison, WI as part of a sports sponsorship deal reached through OpenSponsorship. The athlete endorsement agreement also included an Instagram post in the days leading up to the event.

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Which athlete is YOUR perfect match?

Oct 21, 2016 4:33:33 PM / by Ishveen Jolly posted in Influencer, Leffen, Puma, Red Bull, Rickie Fowler, sponsorship, sports, Tom Brady, Ugg, athletes, Brand, Brand Endorsements, Endorsement

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We believe that an athlete influencer can be an effective voice for any brand.

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The Perfect Fit: Athletes and Menswear

Oct 18, 2016 4:03:43 PM / by Ishveen Jolly posted in Apple, Justin Long, Kings and Jaxs, Lincoln, Matthew McConaughey, Mmebership, Progressive Insurance, Russel Westbrook, Sponsor, Superdry, Tie Bar, athlete, Brand, Brand Endorsements, Dwyane Wade, Endorsement, Eric Decker

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Do you ever see a celebrity endorsement and think to yourself “he/she is a perfect sponsor for that brand”? Lincoln and Matthew McConaughey, Apple and Justin Long, even Progressive Insurance and Flo (she’s a celebrity now, right?).

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Deal of the Week (10.9.16 - 10.15.16)

Oct 17, 2016 10:34:23 AM / by Ishveen Jolly posted in instagram, jeremy lane, likes, members, reposts, retweets, seahawks, seattle, sponsorships, super bowl, twitter, Brand Endorsements, deals, downloads, endorsements, fanwide, funding

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On Tuesday, October 11th, Seattle Seahawks (NFL) cornerback Jeremy Lane posted to both Instagram and Twitter on behalf of our newest member - FanWide. FanWide is a social network for sports fans that organizes viewing parties for every team in every city.

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