Holiday Marketing Opportunities
The holidays are here and so is your opportunity for exciting seasonal marketing campaigns with athletes! The holidays offer a sense of urgency, a traditional increase in product demand driven by a marked rise of consumer engagement. Help your business stand out by partnering with the top athletes this holiday season!
Leverage Athlete Partnerships for Your Christmas and New Year Marketing Campaigns
The holiday season, encompassing Christmas and New Year is a golden opportunity for brands to amplify their marketing efforts. With the festive spirit in the air, consumers are more receptive to engaging and memorable campaigns. This is where athlete partnerships, facilitated by platforms like OpenSponsorship, can be a game-changer for brands.
Why Partner with Athletes for Holiday Campaigns?
Increased Visibility and Engagement: Athletes, especially during the holiday season, have a unique appeal. They bring a sense of excitement and energy that aligns perfectly with the festive mood. Their large social media following ensures your brand gets noticed.
Authentic Connection: Athletes are viewed as genuine and relatable figures. This authenticity can lend credibility to your brand, particularly when promoting products that align with an athlete's lifestyle or values.
Diverse Audience Reach: Athletes attract a wide range of followers, offering brands access to diverse demographic groups, which is crucial during the holiday season when everyone is looking for the perfect gift or New Year's resolution inspiration. Learn how Sperry worked with Athletes to build more inclusion around their brand.
Did you know?
Fans are 164% more likely to purchase a product or service if an Athlete has mentioned it.
Case Study Highlight: 1MD Nutrition and Allen Lazard
A perfect example of a successful athlete-brand partnership is between 1MD Nutrition and NFL star Allen Lazard. Their campaign focused on the "New Year, New Me" theme, promoting supplements to help people kickstart a healthy new year. This collaboration demonstrates the power of aligning a brand's message with an athlete's personal brand to create a compelling and persuasive campaign. Read more about this case study here.
Case Study Highlight: Dyper
Dyper teams up with several Athletes to find which of their audiences connect the most with their brand. After running the initial campaign, they ran another campaign with the athlete who had the most success - Ryan Greenspan. Dyper While Ryan was making posts about the brand, they ran a Facebook advertising campaign at the same time that targeted those who engaged with Ryan. This led to a significant reduction in CAC. Read more about the Dyper case study here.
Three Ways to Collaborate with Athletes During the Holidays
Themed Campaigns: Leverage the festive season by creating themed campaigns with athletes. Whether it's a Christmas special or a New Year resolution-focused campaign, athletes can effectively communicate your message in a relatable way.
Exclusive Offers and Promotions: Utilize athletes to promote exclusive holiday offers or discounts. Their endorsement can increase the perceived value of the offer, driving higher engagement and sales.
QUICK TIP! Product Seeding: An alternative is product seeding, where you provide free products to athletes for them to promote it. This approach can be more cost-effective and still yield significant exposure. Learn how you can do this with product seeding!
Social Media Takeovers and Content Creation: Have athletes take over your brand's social media or create unique content for their channels. This approach not only diversifies your content but also allows the athlete's personality to shine through, creating a more personal connection with the audience.
Getting Started with Athlete Collaborations Step-by-Step Guide:
Define Your Objectives and Budget: Clearly outline what you want to achieve with the campaign. Understand your budget constraints, as this will influence the type of athletes you can collaborate with.
Identify the Right Athlete: Choose an athlete whose image and following align with your brand values and target audience. Platforms like OpenSponsorship can facilitate this process by offering a vast database of athletes to choose from.
Craft a Compelling Campaign: Work with the athlete to create a campaign that resonates with both your brand's and the athlete's audiences. Authenticity is key!
Measure and Optimize: Track the campaign's performance and use the insights for future collaborations.
Understanding the Cost
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The cost to work with Athletes varies mainly on how well-known they are and what sport they play. Below are the highest and lowest tiers of pricing, Super-Stars, and Niche Athletes. There are a wide number of AThletes in between these two points.
Superstars: Collaborating with top-tier athletes, like renowned names in major leagues, starts at around $20,000.
Niche Athletes: For more budget-friendly options, partnerships with niche athletes begin at approximately $500.
You can learn more about Athlete pricing in this post, How Much Does It Really Cost To Partner With Athletes?
The Bottom Line
Partnering with athletes for your Christmas and New Year campaigns is not just a trendy marketing move; it's a strategic decision that can yield substantial benefits. From enhanced visibility to authentic connections and broad audience reach, athletes bring a unique value to holiday marketing campaigns.
With OpenSponsorship, starting your journey in athlete collaborations has never been easier. They provide the tools and connections to match your brand with the perfect athlete ambassador, ensuring your next campaign resonates with your audience and stands out in the crowded holiday market.
Remember, whether you're a small startup or a well-established brand, there's an athlete collaboration that fits your budget and marketing goals. This holiday season, take the leap and experience the transformative impact of athlete partnerships in elevating your brand's presence.
You can create an account on OpenSponsorship here!
