After a long summer filled with questions about the fate of 2020 sports seasons, the NFL's return is just a week away and I know I can confidently speak on behalf of sports fans everywhere when I say I cannot wait to see these players take the field again. Now is the perfect time to sponsor NFL players, and where else to do so but OpenSponsorship? Here's just a few reasons why OpenSponsorship should be your one-stop shop to sponsor NFL players:
A sometimes overlooked aspect of a sponsorship deal is the opportunity to be able to repurpose the content that the athlete influencer creates. By agreeing to a deal with an athlete on OpenSponsorship, you can request the rights to that content to be able to repurpose it in your marketing strategy, whether it be email marketing, including it on your website, or best of all, whitelisting the athlete's Facebook and Instagram accounts to run paid ads with the content.
Off the field, athletes are just like the rest of us in many ways. They have their own interests and hobbies that they enjoy during their free time, whether it be video games, their favorite TV shows, food and drinks, or music. Athletes sometimes use these interests as a way of connecting with fans on a more personal level as well, typically through social media platforms like Twitter and YouTube.
CBD brands use OpenSponsorship to find the perfect athlete influencers to promote their products and spread awareness of CBD's benefits. A number of brands have teamed up with athletes who have created excellent content with these products to share with their social media followers. Here are our top 5 female athletes promoting CBD through OpenSponsorship:
The legalization of CBD in all 50 US states in recent years brought a flood of brands selling different CBD products, and sports sponsorship has been the most popular area for their brands to build awareness and spread information about their product. The 4 major US sports leagues have not yet warmed up to the idea of embracing these brands as partners, but other sports leagues have started to work with them. This includes the BIG3 basketball league, IndyCar racing teams, and active players in the PGA. In addition, retired players in the NBA and NFL have teamed up for great sponsorship deals with CBD brands and these players have started to lobby for CBD products to be allowed for active players to use.
The Coronavirus has thrown the world for a loop and forced many of us to make major changes to our daily routines. Schools are closed, restaurants are closed, we're stuck video chatting our friends instead of seeing them in person, and, scary enough, gyms are closed! However, our OpenSponsorship fitness influencers haven't let this keep them from staying in shape and they're now working out at home while they don't have access to their gyms.
A lot goes into what builds an athlete's brand. This starts, of course, with accomplishments in their sport. Strong performance and accolades can put an athlete in the spotlight and get people to talk about them and become fans of theirs. However, the athlete's presence outside of their performance on the field can go a long way to taking their personal brand to the next level and turn them into stars.
Cinco de Mayo, commonly thought of as Mexico's Independence Day (this isn't true), is a holiday that celebrates the country's underdog victory at the Battle of Puebla against France in 1862. Nowadays, the holiday has spread to the United States as well and is often associated with tacos and tequila, but the true meaning of the day is to celebrate the rich history and heritage of Mexico.
In a few weeks, families around the United States will be celebrating Mother's Day and thanking their mothers for all of the sacrifices they make every day. In the sports world, female athletes juggle their athletic careers with their duties as mothers, often even having to take time off from their sport during and after pregnancy to care for their children and get their bodies ready to go back to competing.
Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us.