Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Zack Smith


Recent Posts

How Instagram Fitness Influencers are Working Out From Home

May 6, 2020 12:35:39 PM / by Zack Smith posted in home fitness, sponsored athletes, sponsoring athletes, sports marketing, athlete influencer, fitness influencers

0 Comments

The Coronavirus has thrown the world for a loop and forced many of us to make major changes to our daily routines. Schools are closed, restaurants are closed, we're stuck video chatting our friends instead of seeing them in person, and, scary enough, gyms are closed! However, our OpenSponsorship fitness influencers haven't let this keep them from staying in shape and they're now working out at home while they don't have access to their gyms.

Read More

Athletes as Social Media Influencers

May 1, 2020 11:18:12 AM / by Zack Smith posted in influencer marketing, social media, social media athletes, sponsoring athletes, athlete endorsement, athlete influencer, athletes on social media

0 Comments

A lot goes into what builds an athlete's brand. This starts, of course, with accomplishments in their sport. Strong performance and accolades can put an athlete in the spotlight and get people to talk about them and become fans of theirs. However, the athlete's presence outside of their performance on the field can go a long way to taking their personal brand to the next level and turn them into stars.

Read More

Top 10 Mexican Athlete Influencers

Apr 27, 2020 2:05:58 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports sponsorship, twitter, football, cinco de mayo, soccer, boxing, new york giants

0 Comments

Cinco de Mayo, commonly thought of as Mexico's Independence Day (this isn't true), is a holiday that celebrates the country's underdog victory at the Battle of Puebla against France in 1862. Nowadays, the holiday has spread to the United States as well and is often associated with tacos and tequila, but the true meaning of the day is to celebrate the rich history and heritage of Mexico.

Read More

Top 10 Instagram Influencers Who Are Mothers

Apr 22, 2020 4:59:41 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports, sports marketing, sports marketing campaigns, women in sports, affiliate marketing, mother's day

0 Comments

In a few weeks, families around the United States will be celebrating Mother's Day and thanking their mothers for all of the sacrifices they make every day. In the sports world, female athletes juggle their athletic careers with their duties as mothers, often even having to take time off from their sport during and after pregnancy to care for their children and get their bodies ready to go back to competing.

Read More

Athletes on YouTube

Apr 2, 2020 7:33:30 PM / by Zack Smith posted in social media, sponsoring athletes, sponsorships, sports marketing, sports sponsorships, women in sports, Parterships, trends, alex bregman, youtube, serge ibaka

0 Comments

              Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us.

Read More

Athletes on TikTok

Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok

0 Comments

The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

Read More

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

See all

Recent Posts