Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Rohan Lulla


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The Cost of Partnering With an NFL Player

Aug 8, 2022 4:41:31 PM / by Rohan Lulla

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What does it cost to partner with an NFL player on a marketing campaign? 

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Top 10 NFL TikTok Influencers

Aug 2, 2022 1:20:45 PM / by Rohan Lulla posted in influencer marketing, athlete influencer, athletes on social media, trends, TikTok

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The Growth Of TikTok and NFL Players

The growth of TikTok has transformed the digital age over the last few years. In changing times, NFL athletes are gaining a new social media following with the wide ranges of content creation and fan interaction. TikTok is giving NFL athletes a platform to be more personal with their lifestyles. NFL players have gained the highest following amongst US athletes on TikTok, paving the way for further growth. 

Who Makes Up Audiences On TikTok?

 TikTok, which has been mostly viewed as a social media or content creation platform for the younger generation, has suddenly turned in to a platform where you could find people from any age simultaneously creating and consuming content. An estimated 74% of all social media users ranging from the age of 13-21 in the U.S use TikTok. NFL athletes are finding better approaches through TikTok to keep up with fan engagement and the younger generation. 

 

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How to Sponsor an NFL Player This Season

Jul 27, 2022 12:21:54 PM / by Rohan Lulla posted in influencer marketing, marketing opportunities, NFL, sports sponsorship, branding, football

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Have you ever wondered how to get your brand sponsored by an NFL Athlete? The long-awaited 2022-23 NFL season kicks off on Thursday, September 8th, and what a better time to find out some important elements of the process! 

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August Sports calendar

Jul 6, 2022 12:23:13 PM / by Rohan Lulla

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The start of August brings a new life to the sports world. August is the beginning of most sports seasons. Athletes are getting prepared to take on long enduring seasons and get their bodies in the right shape and condition. 

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Game, Set, Match

Jun 21, 2022 9:13:14 AM / by Rohan Lulla posted in open sponsorship, tennis, wimbeldon, unitedkingdom, globalsports, sportspartnerships

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The prestigious Tennis tournament, Wimbledon, kicks-off Monday, June 27th. The renowned Tennis tournament will see the biggest names in the game play on the grass court including the all time Women's grand slam champion, Serena Williams. The most prominent women's tennis player in the world will be attempting to win her 8th Wimbledon title. With more matches broadcast than ever before, Wimbledon braces for two weeks of global attention. With no Wimbledon in 2020 and the event only operating at half crowd capacity in 2021, the Championship is back in full swing this year and brings a whole new level of excitement.

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Guide on How to Create and Understand NIL Deals

Jun 15, 2022 10:33:51 AM / by Rohan Lulla posted in open sponsorship, college sponsorships, NIL, college-athlete, college, NCAA

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What are NIL deals?

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Denver Broncos Purchase- Impact On The Valuation of Sports Teams

Jun 10, 2022 9:17:16 AM / by Rohan Lulla posted in NFL Athletes, athletes on social media, Walmart

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The Denver Broncos were purchased this past week by Rob Walton, one of the family owners of Walmart for a staggering $4.65 billion. The purchase is the highest sale of an American professional team, and makes Rob Walton the richest owner in the NFL. The sale of the Broncos is a significant boost for the valuations of NFL teams. The last NFL record sale of a team was in 2018 by the Carolina Panthers for a then record $2.275 billion. This indicates that the NFL as a league is bound to rise much higher in terms of valuation, and also give a major boost to the valuation of 31 other teams in the league. This would allow teams like the Dallas Cowboys who were valued last year at $6.5 billion to see a larger hike in valuation along with other large market NFL franchises. 

 

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Luxury Fashion Meets Sports

Jun 7, 2022 3:02:52 PM / by Rohan Lulla

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A New Era: The Emergence of Partnerships with Sportsbooks

Jun 2, 2022 1:37:30 PM / by Rohan Lulla posted in sports innovation for athletes, sports sponsorship, sports technology, partnerships, sportsbetting

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The legalization of sports betting across the United States has created a new buzz within the sports world. Almost every major sports league has established partnership deals with sports betting companies. Nowadays, the main sponsors seen on game ads and within sports arenas are sports gambling based companies. Companies like DraftKings, Fanduel, Bet MGM, amongst other sportsbooks are spending large amounts of money on marketing tactics to compete within this newly competitive industry. With a hefty spending budget for advertisements and partnerships, gambling companies are making the next big push for big money into all areas of the sports world. 

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The NBA’s Technology Focused Sponsorships

Jun 1, 2022 11:41:03 AM / by Rohan Lulla posted in sports technology for athletes, National Basketball Association, Parterships, Meta, Google, Microsoft

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