The Coronavirus pandemic has taken the whole world by storm. The sports world and the rest of society are staying home in lockdown, trying to figure out ways to cope with something they have never experienced before. One unforeseen way people have been coping is by spending hours browsing and creating content on the app TikTok. TikTok, which has been mostly viewed as a social media or content creation platform for the younger generation, has suddenly turned in to a platform where you could find people from any age simultaneously creating and consuming content.Regarding the sports world, many professional athletes have decided to join the trend and make TikTok profiles to show off their own creativity through the app. This is a great opportunity for brands to connect with these athletes and make some creative and engaging content on a platform that has a huge audience and that has been exploding onto the social media scene.
One prime example of maybe the most famous athlete in the United States, Tom Brady, reenacting an iconic scene from the movie "Anchorman: The Legend of Ron Burgundy", conch-calling Ron Gronkowski to reunite with him in the 2021 NFL season to play for the Tampa Bay Buccaneers.
Brady Conch-Call Viral TikTok:
If you are a brand looking to work and create a relationship with athletes on TikTok, here’s a solid list of the top 10 professional athletes that I believe would be great to work with.
Top 10 TikTok Athletes:
- Giannis Antetokounmpo
- Tom Brady
- Russel Wilson
- Amir Khan - OpenSponsorship Profile
- Ja Morant
- Shaquem Griffin & Shaquill Griffin - OpenSponsorship Profile (Shaquem)
- Juju Smith-Schuster
- Julie Ertz & Zach Ertz - OpenSponsorship Profiles: Zach & Julie
- Anthony Joshua
- Trae Young
This list should give you some insight into what type of content these athletes are creating on TikTok, their massive social following on this platform, and how your brand might be able to align with their audience to create a successful digital marketing campaign. Now is the perfect time to optimize a digital marketing campaign, especially on TikTok, because the amount of people consuming and creating content on TikTok has only been steadily increasing.