The Denver Broncos were purchased this past week by Rob Walton, one of the family owners of Walmart for a staggering $4.65 billion. The purchase is the highest sale of an American professional team, and makes Rob Walton the richest owner in the NFL. The sale of the Broncos is a significant boost for the valuations of NFL teams. The last NFL record sale of a team was in 2018 by the Carolina Panthers for a then record $2.275 billion. This indicates that the NFL as a league is bound to rise much higher in terms of valuation, and also give a major boost to the valuation of 31 other teams in the league. This would allow teams like the Dallas Cowboys who were valued last year at $6.5 billion to see a larger hike in valuation along with other large market NFL franchises. 

                                                                                                                                             New Broncos owner-Rob Walton  

                                                     Rob Walton: Buried in Walmart Casket - Everything PR

When analyzing the sports teams by market size in prospective cities, Denver ranks 16th which indicates that teams in cities like New York, Los Angeles, Chicago, and San Francisco will see a larger boost in valuation. The market size of cities is one of the leading indicators that make up how much a team is worth and the attainable potential reach to fans and audiences. More so, the most recognized professional teams such as: Real Madrid, Barcelona, Manchester United, New York Yankees and Knicks will greatly benefit as well as they will also see a spike in valuation. This sale greatly benefits sports teams across the world and is showing the large amount of money that sports continues to grow annually. The business within sports is only scratching the surface and seeing larger than life investments from all realms of businesses. 

Ten most valuable sports teams in the world after Denver Broncos sale in  record $4.65bn deal for NFL franchise


As the largest retailer in the world, Walmart and online sports retailer Fanatics created a deal in 2019 that would allow Walmart’s online site to sell sports merchandise that can be found on Fanatics as well. This allowed Walmart to make a heavy push as one of the largest sports retailers over the past few years. With the established exposure that Walmart has with Fanatics and a potential expansion with the Denver Broncos, Walmart can expand its operations and opportunities into the world of sports further. Walmart’s exposure into the world of fashion and sports has expanded in recent months, Opensponsorship had the opportunity to work with Walmart on numerous campaigns which has helped grow exposure into the world of sports. Deals with Walmart include the likes of:Seattle Seattle Seahawks Pro Bowler Jamal Adams, Dallas Cowboys star Micah Parsons, Chicago Bears Quarterback Justin Fields, Eagles Running back Miles Sanders, Cleveland Browns defender Myles Garrett, and 49ers Wide Receiver Deebo Samuel amongst others. Opensponsorship continues to connect colliding worlds, with the sale of the Denver Broncos at a record high fee, the future of sports is bound to expand in new directions and generate higher levels of growth and opportunity.

                                                                    Miles Sanders x Walmart     




                                      Myles Garrett x Walmart 



                                                                        Deebo Samuel x Walmart





Rohan Lulla
Post by Rohan Lulla
June 10, 2022