Yesterday marked the final regular season home game for Dwyane Wade, a legendary 16-year NBA player who's career included an NBA Finals MVP award, three championships, 13 All-Star Weekend appearances, and so much more.
In tandem with yesterday's game, Budweiser released an emotional advertisement focused solely on Wade's career -- with no mention of their product. As you'll see in the video below, for months Wade has been swapping jerseys with fellow NBA greats. Ahead of this game, five new jerseys were being revealed to him as a surprise.
As seen through the characters revealed, an athlete's journey and career touches many. Despite the fact that there's no direct product endorsement, the story is powerful enough to leave an impact.
While campaigns like this one happen rarely and typically for a purpose greater than sales, Wade has a history of active athlete sponsorship. He's worked with many brands throughout this career. Here's a look-back at just a few of them:
Apparel Deal with Li-Ning
In 2012, Wade agreed to a personal endorsement deal with Chinese sportswear company Li-Ning. In 2018, Wade signed a lifetime deal with the company, signaling the power of working with an athlete throughout his career.
Sock Line with Stance
In 2018, Wade continued his sponsorship deals in the apparel world by working with sock brand Stance to "create a 'lifestyle brand' that will capitalize on the fame he's had on the court."
Luggage with Away
In September of last year, Wade teamed up with suitcase designer Away luggage, called the Away x Dwyane Wade collection. The bag was designed with a dopp kit, duffel pack, packing cubes, and suitcase specifically constructed for traveling with wine.
Ties with The Tie Bar
In 2015, Wade worked with The Tie Bar on a capsule collection of ties, bowties, and pocket squares. The collection featured designs that reflected Wade's style off the court.
Charity with Sandals Foundation
A slightly different type of partnership, Wade's foundation partnered with the philanthropic arm of Sandals Resorts in 2014 to benefit youth from underprivileged communities.
While Wade's basketball career is nearing its final moments, we hope to continue to see his legacy thrive through unique and valuable opportunities with brands that match his character, style, and purpose.
April 10, 2019