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AI Is Here and It's Coming For Influencer Marketing

Influencer marketing with athletes has become increasingly popular in recent years. With the rise of social media, athletes have become some of the most influential figures on platforms like Instagram, TikTok, and YouTube. But what happens when you combine athlete influencer marketing with artificial intelligence (AI) tools? The answer is a revolution in how brands can leverage the power of athlete influencers to reach new audiences and drive sales. In this blog post, we'll explore how AI tools are going to change influencer marketing with athletes.

  1. Improved Targeting: AI-powered analytics tools like Brandwatch and Talkwalker use natural language processing (NLP) and machine learning to analyze social media data and provide insights into how audiences are engaging with brand campaigns. This can be incredibly helpful when working with athlete influencers, as it allows brands to identify the best athletes for their campaigns and ensure that their content resonates with their audience.

  2. Better ROI: AI-powered analytics tools can also help brands to measure the effectiveness of their influencer marketing campaigns and adjust their strategies accordingly. This means that brands can optimize their campaigns for better ROI and get more bang for their buck when working with athlete influencers. OpenSponsorship includes these tools!

  3. Improved Content Creation: Brands can leverage AI-powered content creation tools such as RelayThat and Crello (now VistaPrint) to produce visually appealing graphics and videos for athlete influencer marketing campaigns. With AI algorithms, these tools offer customized design suggestions and layouts that cater to the brand's campaign and the athlete's audience. As a result, creating captivating content that resonates with the audience is much easier.

  4. Enhanced Social Listening: AI-powered social media listening tools like Mention and Awario enable brands to monitor their brand mentions, products, and campaign performance on social media. This feature helps in tracking athlete influencers' social media channels, ensuring they abide by brand guidelines and promote the products effectively.

  5. Athlete & Influencer Discovery: Influencer marketing platforms like OpenSponsorship use AI algorithms to analyze social media data and identify athletes who are likely to be a good fit for a brand's campaign. This means that brands can easily discover new athlete influencers who may not have been on their radar before, increasing their potential reach and effectiveness.

AI Is Only Here To Help Improve Influencer Campaigns!

In conclusion, AI tools are going to change influencer marketing with athletes in significant ways. From improved targeting and better ROI to enhanced content creation and social listening, brands can leverage the power of AI to create more effective influencer marketing campaigns. By working with athlete influencers and leveraging AI tools, brands can reach new audiences, drive more sales, and ultimately achieve their marketing goals.

Want to get started working with athletes on influencer marketing? Create a free account on OpenSponsorship!


Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.