So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!

Along with having their name on the prestigious event (Hero Women's Indian Open), 18 players are wearing the Hero logo on their caps during the week of tournament play. Included is Florentyna Parker, who is tied for the lead at -2 after Friday.


Prominently feature your logo on a golfer to reach your consumers. Prominently feature your logo on a golfer to reach your consumers. (Pictured: Beth Allen)
Logo placement is one way that you can effectively reach a large audience through athlete sponsorship. Especially in events like these, where athletes are shown prominently on television broadcasts, your brand's logo can be seen by an incredibly large audience. A successful performance by the athlete could also mean images of them floating around social media posts and website articles, giving even more exposure to your brand. Logo placement is not the only way to capitalize, though- the athletes receive more attention on their social media accounts as well, where users may come across their post(s) endorsing your product!

These deals were reached through OpenSponsorship with all 18 players for less than what you’ve budgeted for your company holiday party!  If you are interested in golfers, tennis players, or other athletes adding your logo to their gear and endorsing your brand, visit today to create your brand profile. For help, reach out to a rep or send us an email at

Ishveen Jolly

Ishveen is the CEO and Founder of OpenSponsorship, which she started because she loves sponsorship but hates hold calling. She was recognized in 2015 on Forbes 30Under30 for Sports.