One element that we often see missing from brands' influencer efforts is how they leverage the events afterwards.
If a WORLD CLASS athlete is endorsing your products or services, the world needs to know about it!
Once an athlete brand ambassador has worn your gear in a press conference, attended your corporate event, or shouted out your app on their social media, you must continue to build on this exposure. Use the images on your homepage to gain instant credibility and hold new visitors’ attention longer. Repurpose audio and video for marketing purposes. Write a press release to get picked up by news outlets.
Having an athlete endorse your brand should never just be seen by the 10k, 100k, or even 1m followers they have on Instagram; execute on your follow up to get as many eyeballs on the endorsement for the lowest cost possible. Only by maximizing your audience can you optimize your ROI.
To schedule a call to learn how we can make the biggest impact for you, please visit opensponsorship.com today. One of our account managers will be happy to help you create the perfect campaign.
Three of our favorite current sports sponsorships:
Conor McGregor in Call of Duty: Infinite Warfare - Athletes, like The Notorious, aren’t only limited to real-life appearances :)
Hankook Tires & NBA Multi-Team Deal - We love seeing brands expand their sports-folio. Hankook has branched into the NBA to complement an ongoing MLB partnership.
AIG & the New Zealand Rugby Union - You already know we love B2B deals. Especially to the tune of $80m.