Get More From Your Athlete Content

As a small brand, it can be tough to generate buzz and gain followers on social media. That's why many companies turn to influencer marketing, partnering with athletes and other well-known figures to help share their brand message and spread the word. TikTok, in particular, has rapidly become one of the biggest platforms for influencer marketing due to its massive user base and high engagement rates.

However, once a brand has paid an athlete to create content on TikTok, the question arises: how can they repurpose that content to get the most out of their investment?

Here are a few ways small brands can repurpose social content created by athletes on TikTok:

1. Share it on other platforms
The content created by athletes on TikTok can be shared on other social media platforms, such as Instagram, Twitter, and Facebook. This is a great way to reach a broader audience and get more people engaged with your brand.

2. Use it in email marketing
Including athlete-created content in email promotions is another smart way for small brands to expand their reach. By including eye-catching clips in newsletters and other similar promotions, companies can tap into the high engagement rates and get more clicks and conversions.

3. Create a YouTube Channel
Creating a dedicated YouTube channel to collect and repurpose content can be a great way for small brands to build a loyal following while also promoting their brand message. This is a great way to ensure that viewers have the opportunity to engage with your content in multiple ways and help build a sense of community.

4. Turn it into an Ad
Video ads provide a unique way to get your message out there and bring in new customers. Content on TikTok can be turned into highly targeted video ads, customized to meet the needs of your target audience. By creatively repurposing content, small brands can deliver engaging ads that resonate with their audience, increase brand awareness, and ultimately drive sales.

In Conclusion, Getting the most from Influencer TikToks

By thinking creatively and repurposing the content created by athletes on TikTok, small brands can expand their reach and engage with their audience more effectively. Utilizing content in multiple ways across different platforms and channels is key to building brand recognition, boosting engagement, and ultimately driving success.

Ready to start working with athletes to promote your D2C brand on TikTok? Create an account with OpenSponsorship for free!


Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.