How To Sponsor MLB Players
We believe that sports sponsorship can take your marketing to the next level. Sponsoring an MLB player is a great way to to elevate your brand, whether to boost sales or increase brand awareness. But it’s not as easy as just writing a check; there are steps you need to take in order to ensure that your sponsorship is successful and beneficial both to you and the player. Here are five steps to get started on sponsoring an MLB player:
1. Do Your Research
The first step in sponsoring an MLB player is doing research about the players available for sponsorship, their stats, past performance. This allows you to make an informed decision about who would be best suited for your brand or company. You should also see if they've had other sponsorships. If they've had any, find out how successful those were.
2. Set Goals
Once you’ve done some research on potential players, it’s important to set goals for what you want from this sponsorship. Do you want increased visibility of your brand or to simply support a favorite team or player? Determining your goals will help inform which players will be best suited for your needs.
3. Choose Wisely
Once you’ve narrowed down the players you want to sponsor, it’s time to make a decision. You should look at factors such as the player’s performance, their popularity within the team and fan base, and how much exposure they could give you.
4. Negotiate Terms
Before signing any contracts with an MLB player, you should negotiate the terms of the sponsorship – including length of contract, price point for each social media post or appearance, and more details that are important to both sides. It’s also critical to get any agreement in writing so there's no confusion later on.
5. Measure Results
Once your sponsorship has begun, it’s important to measure the results and determine if it's meeting your goals. This will help you decide whether you want to continue with the sponsorship or make changes to enhance its success.
Final Thoughts
Following these five steps ensures that sponsoring an MLB player is beneficial for both parties involved. By doing so, you’ll be supporting a favorite team or player while also gaining valuable exposure.
At OpenSponsorship, we provide resources and features like easy athlete search, campaign application, and analytics tools. These should be utilized when partnering with athletes in order to ensure a smooth process. With this platform at your disposal and an arsenal of helpful tips from OpenSponsorship's team and blogs, getting set up with MLB athletes has never been simpler.
Get started today and bring a little bit of professional sports excitement into your business by signing up free for OpenSponsorship here!
