Video guide: Take Advantage of User Generated Pricing

Introducing User-Generated Pricing on OpenSponsorship: A Game-Changer in Athlete Sponsorship Negotiations

Navigating the world of influencer and athlete sponsorships can often feel like a maze, especially when it comes to determining the right price. At OpenSponsorship, we're always looking for ways to simplify this process and bring more transparency to our platform. That's why we're thrilled to introduce our new feature: User-Generated Pricing.

What is User-Generated Pricing?

In essence, User-Generated Pricing allows athletes or their agents to directly input their pricing on our platform. This means that when you're browsing potential athletes for your campaign, you can see which prices are directly from the athlete or their representative and which are determined by our trusted algorithm.

Why is this Important?

  1. Transparency: Knowing where a price originates adds a layer of clarity. When a price comes directly from an athlete or their agent, it provides a clearer picture of what to expect during negotiations.

  2. Accountability: With User-Generated Pricing, there's an added responsibility on the part of the athlete or agent. When you enter negotiations, you can reference this price, ensuring both parties start on an even playing field.

  3. Budgeting with Confidence: One of the most significant challenges brands face is budgeting for campaigns. With this feature, brands can be more assured that the price they see is a realistic starting point for negotiations.

How to Use User-Generated Pricing

When searching for the perfect athlete for your campaign, simply select the 'user generated pricing' filter. This will show you all the athletes who have provided their pricing, giving you an added layer of security in your selection process. As of now, nearly 10,000 of our athletes have embraced this feature, and we anticipate this number to rise.

A Real-World Scenario

Imagine you have a budget of $20,000 and aim to collaborate with at least four athletes. By setting a max price of $5,000, you can quickly identify athletes that align with your budget. This ensures that you're not only getting value for your money but also working with athletes who fit your campaign's needs.

Looking Ahead

We understand that pricing can fluctuate based on various factors, from the time of year to current market trends. However, User-Generated Pricing aims to provide a more stable foundation for initial conversations. We believe this feature will save brands invaluable time, eliminating the need to hunt for pricing and streamlining the negotiation process.

We're incredibly excited about this new addition to our platform and believe it will revolutionize the way brands and athletes collaborate. Dive in and explore this feature today at and share your feedback. We're always looking for ways to enhance your experience and make athlete sponsorship as seamless as possible.


Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.