How to find the right athletes to sponsor for your marketing
Finding the right athlete to sponsor for your marketing campaign can seem daunting, but with the right knowledge and tools (like OpenSponsorship), it can be easy and fun!
Here are a few things to keep in mind when looking for the perfect athletes to partner with
1. Look for an athlete who is relevant to your brand.
Make sure that the athlete you choose is relevant to your brand and what you are trying to promote. For example, if you are a supplements company, sponsoring a gymnast that regularly consumes supplements would be a great fit.
2. Consider the audience you want to reach.
When selecting an athlete, think about the audience you want to reach. If you are looking for younger consumers, sponsorship of an up-and-coming athlete may be a better option than an older, more established one.
3. Consider the image you want your brand to have.
Think about the image you want your brand to have and find an athlete that will help you achieve that goal. For example, if you want your brand to come across as youthful and energetic, sponsoring an athlete with a more upbeat personality might be a good option.
4. Make sure the athlete is credible and relatable.
Sponsoring an athlete who is not credible or relatable can do more harm than good for your brand. Make sure that the athletes you consider are not only good at what they do, but that they are also aligned with your brand's values.
5. Have a clear goal in mind for your marketing campaign.
Before starting your search for an athlete, make sure to have a clear objective in mind for your marketing campaign. This will help make the decision process much easier and ensure that both you and the athlete are on the same page.
Case Study
We recently helped one of our brands, Trago work with one of our athletes, Amanda Ruller for an amazing social media post.
Amanda is a professional football player, Olympic weight-lifting competitor, CrossFit fanatic, personal trainer & the winner of a Hyundai Sonata on The Price is Right TV show! For these reasons, she has a very loyal following of over 90k social media followers and is always looking on OpenSponsorship for the next best brand to promote.
Recently, she applied and was accepted to Trago's campaign on OpenSponsorship. They were looking to give a free bottle ($79 value) in exchange for exposure via social media. Even with her large following, Amanda agreed to post in exchange for free product because of how much she loved the brand!
Trago used OpenSponsorship to drive sales, increase brand recognition, and add a "coolness" factor by partnering with a professional athlete. And this is just one post! They've had more than 20 applications just in the last 2 weeks from more athletes like Amanda.
At OpenSponsorship, we make it easy for brands to find athletes to sponsor for your next marketing campaign. Sign up for free today to get started!
