How to Market with Female Athletes on TikTok
Marketing with female athletes on TikTok is an effective way to create more engagement around your brand and reach new audiences. TikTok is quickly becoming a powerful medium for brands looking to get the most out of their marketing campaigns. Through creative content from female athletes on TikTok, brands can boost engagement levels and expand their reach in an effective and cost efficient manner. With OpenSponsorship, brands have access to thousands of female athletes who are ready and eager to work with them. The four steps discussed in this blog post provide guidance for brands wanting to leverage female athlete’s profiles (and their engaged followings) on the platform.
Search
Identify female athlete accounts that align with your brand values and target audience. You want to focus on female athletes who have a positive online presence, high quality content, and relevant topics that match your goals. Having a good understanding of female athlete lifestyles and interests will help you find the best ones for your campaign. Check out some of the female athletes on OpenSponsorship who would make perfect candidates for your TikTok campaign:
- Lina Fanene, TikTok reach: 1.2M
- Grace Good, TikTok reach: 2.8M
- Sydney Brown, TikTok reach: 2.5M
- Jenna Bandy, TikTok reach: 1.2M
- Sarati Callahan, TikTok reach: 11M
Engagement
When it comes to female athlete marketing on TikTok, engagement is key – you’ll want to ensure that the chosen athletes engage with their followers so that your message reaches as many people as possible. Encourage them to interact with comments and post engaging captions/hashtags to encourage further reach and engagement.
Content Guide
Once you’ve identified the female athletes who you want to partner with, create a content plan and brief them on the type of content they should be posting. This could include behind-the-scenes footage, tutorials, how-to videos or promotional posts. Give clear examples of the ideal content you're looking to create with them.
Agreement
Set up a mutually beneficial agreement with the athletes you've agreed to partner with and create guidelines that set out expectations, goals and deliverables for both parties. You should also have a clear understanding of how the athlete will advertise your product or service through her account and what type of compensation you will offer in exchange.
Performance Tracking
Monitor the athlete's post and content performance during the campaign to ensure it is meeting all targeted objectives. Keep tabs on things like engagement rate, follower growth/loss, hashtag use/reach, conversion rate and more to evaluate success (or failure) of the campaign.
Final Thoughts
At OpenSponsorship we make it easy for brands and female athletes to connect and collaborate. With thousands of female athletes available for sponsorship partnerships across multiple sports and countries, you’re bound to find female athletes that fit your needs. We make it easy for brands to browse female athlete profiles, view content insights, and contact female athletes directly via our platform. So if you’re looking to market with female athletes on TikTok – sign up for free at OpenSponsorship today!
