Athlete influencers have become some of the most popular figures on the internet. And while they may make it look easy, running an Instagram giveaway with the athletes can be a bit of a challenge. Here are five things you need to know before you get started...

Make sure your Instagram giveaway goals are aligned

The first and most important step to successfully running an Instagram giveaway with athlete influencers is to make sure that your goals are aligned. What are you hoping to achieve with the giveaway? Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Once you know what your ultimate goal is, you can start planning how to best use athlete influencers to help you reach it.

Find and choose the right athletes

Not all athlete influencers are created equal! When choosing who to partner with for your Instagram giveaway, be strategic about which athletes will best align with your brand and help you achieve your desired outcome. Consider things like their social media following, their engagement rate, their location, and their interests. For example, if your brand is running a campaign that is more localized, then you would want to pick an athlete that is a hometown hero for that area. 


Set clear guidelines for your giveaway

Before you start working with any athlete influencers, it's important to set some clear guidelines. What type of content are you looking for? How often should they post about the giveaway? What are the rules for entering the giveaway? By setting these expectations upfront, you'll avoid any confusion or miscommunication down the road.


Provide quality giveaway prizes

If you want athletes to be excited about promoting your Instagram giveaway, you need to offer up some quality prizes! Think about what would appeal to your target audience and try to choose prizes that are unique and valuable. According to Hootsuite, it is important to provide a prize that is related to your brand. If your prize is unrelated to your brand like an amazon gift card, it will just attract more random followers. Giving away prizes that are relevant to your page is more successful because it ensures that the contestants entering the giveaway will be more likely to engage with your brand. 


Promote, promote, promote!

Last but not least, don't forget to promote your Instagram giveaway once it's live. Make sure to post about it on your own social media channels and encourage athletes to do the same. You can also use paid advertising to reach a wider audience. According to Gleam, a way to promote your giveaway is by using the winner of your first giveaway to announce the next giveaway. This is a very productive idea because this way the contestants who have entered in the previous giveaway already are paying close attention to your page and will re-enter in the next giveaway hoping that they will be the lucky winner! 


By following these tips, you can run a successful Instagram giveaway with athlete influencers that meets your objectives and builds your brand.

Want to learn more about giveaways? Click here to see how FitXR worked with WWE star Dean Mojo Muhtadi to give fans a chance at winning a VR headset.



Jayson is a content marketer at OpenSponsorship. He often shares insights about how brands can effectively work with athletes on marketing campaigns.