How Much Does it Cost to Sponsor an MLB Player?
MLB players are among the biggest athletes globally, idolized by millions of fans and wielding significant influence in popular culture. Collaborating with such stardom generally comes with a high price tag. For brands or smaller early-stage companies aiming to partner with an MLB player, this might be a dream that is out of reach. But is it REALLY?
Over the years, the game has evolved and changed, but one thing has remained constant: the importance of sponsorships. They are a vital part of the MLB, offering much-needed revenue for teams and players alike. The process has also become easier and cost-effective through platforms like OpenSponsorship. So how much does it cost to sponsor an MLB player? Let's take a look.
Factors Affecting the MLB Player Sponsorship Cost
The cost of sponsoring an MLB player can vary depending on a number of factors. The most important factor is the popularity of the player. A superstar like Mike Trout or Felix Hernandez will command a much higher sponsorship fee than a fringe player who spends most of his time in the minor leagues.
Other factors that affect the cost of sponsoring an MLB player include the size and marketability of the player's team, the length of the sponsorship contract, and special clauses or stipulations that may be included in the contract.
Sponsorship fees also tend to be higher for players who are considered to be "good guys." Players who are known for their community involvement or charitable work are more attractive to potential sponsors than those with checkered pasts or off-field issues. Companies are looking for players who will be positive ambassadors for their brands.
How to Find an MLB Player to Sponsor that Fits Your Budget
The standard rate of A-list MLB Players starts at $12,000. However, there are many ways to find a range of athletes that are a better fit for your brand, more affordable, and also have stellar ROI.
You can utilize the Search Feature on OpenSponsorship to search MLB players!
LOW COST (under $2,500) Major League Baseball Player Sponsorship:
- Average followers: 200k
- Example: Austin Riley, Atlanta Braves
MID-COST ($2,500 - $15,000) Major League Baseball Player Sponsorship:
- Average followers: 1 Million
- Example: Carlos Correa, Minnesota Twins
HIGH-COST (over $15,000) Major League Baseball Player Sponsorship:
- Average followers: 2.5 Million
- Example: Justin Verlander, Houston Astros
Final Thoughts on MLB Player Sponsorship
The cost of sponsoring an MLB player can vary depending on a number of factors, but it doesn't always have to cost a fortune. It's more about finding athletes who are the right fit for the various marketing objectives of the campaigns that companies are looking to run. Companies looking to sponsor an MLB player should consult with experienced professionals like OpenSponsorship to ensure they get the best bang for their buck and athletes who are the right fit for the marketing campaign you are looking to run.
