Why Athletes Are Great Influencers To Promote Baby & Parenting Brands
When it comes to influencer marketing, many people often overlook working with athletes. The truth of the matter is, athletes are great ambassadors – particularly for baby and parenting brands – given they may already be embraced in the target demographic. With athlete sponsorships come a wealth of benefits to any brand; key elements such as trustworthiness, relatability, expertise, social media presence and public interest. All these factors make athlete sponsorships within influencer marketing an attractive proposition for brands focused on the baby and parenting consumer segment. Here’s why.
Trust
Having an athlete on board as a brand ambassador or influencer can do wonders for a business looking to establish itself in the baby/parenting space. Athletes bring with them credibility and trustworthiness which is invaluable when it comes to promoting products that parents rely on so heavily. Furthermore, athlete endorsements also have a larger reach than traditional forms of advertising due to their large social media followings and existing fan bases.
Reach
Athletes no longer just need to promote sporting goods either – they now have the ability to tap into a much broader audience. Through athlete sponsorship, baby and parenting brands can gain access to athlete’s vast networks of supporters who could potentially become loyal customers. An athlete’s fans are likely to be interested in all aspects of their life, including brand endorsements, which can lead to more effective influencer marketing campaigns for baby/parenting products.
Authenticity
Athletes also have the opportunity to offer personal insight into how they use particular products with their own families, as many athletes are also parents themselves – something that traditional advertising can struggle to achieve. This “realness” is invaluable when it comes to convincing potential customers that a certain product is worth investing in. Sports stars are generally seen as role models, so having them endorse a product gives it an added layer of trust and credibility.
Final Thoughts
In conclusion, athlete sponsorship is a great way for baby/parenting brands to reach new audiences and gain trust within their target demographic. By partnering with the right athlete influencers, brands can benefit from increased reach, more personal insight into how products are used, and an extra layer of trust that comes from athlete endorsements. So if you’re looking to promote your brand within the baby/parenting space, athlete sponsorship is definitely something to consider! At OpenSponsorship, we can help match you with the right athletes to run a successful high ROI marketing campaign. Sign up for free here today!
