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Why Sports Marketing Is a Great Way To Drive U.S. Expansion

As companies and brands look to expand into the United States, one of the best ways to do so is through sports marketing and working with athletes. By working with athletes and leveraging their popularity and influence in the US market, brands can create compelling marketing campaigns that will capture the attention of consumers and help them stand out from their competitors.

Why Sports Marketing Is a Great Way To Drive U.S. Expansion

Huge Appetite for Sports

There's no doubt that people in the United States love their sports. From baseball and basketball to football and hockey, there's almost a cult-like following for each of the major sports in the US. But why are athletes such great vessels for marketing to US viewers? Athletes tend to have a large and loyal following of fans. These fans are always looking for new ways to support their favorite athletes, and they're usually willing to buy products that their idols endorse.

Why Sports Marketing Is a Great Way To Drive U.S. Expansion

Strong Global Influence

There are many reasons why companies and brands should consider partnering with athletes to enter the US market. First, athletes are some of the most recognizable figures in our culture, with millions of people following them on social media or tuning in to watch them compete. Whether they're an up-and-coming star on the rise or a well-known veteran with a vast fan base, athletes have a powerful influence over American audiences and can help bring more attention to your brand.

Why Sports Marketing Is a Great Way To Drive U.S. Expansion

Excellent Marketers

Another reason to work with athletes as you enter the US market is that they have proven themselves as skilled marketers. Many professional athletes have significant experience working with sponsorships, endorsements, and other types of marketing campaigns, which means that they know how to create engaging content that resonates with their fans and audience. As a result, partnering with an athlete can help boost your brand's visibility in the US market and get your products or services in front of more consumers.

Why Sports Marketing Is a Great Way To Drive U.S. Expansion

Reaching the Right Stakeholders

Finally, another key benefit of utilizing sports marketing when expanding into the US is that it allows you to tap into existing networks and partnerships between athletes and companies at every level of competition. Whether your company wants to work directly with high-profile stars like LeBron James or Serena Williams or smaller up-and-comers who are just starting out in their careers, there is likely someone (like OpenSponsorship!) who can help you reach your target audience effectively while also boosting your own credibility within that community.

Why Sports Marketing Is a Great Way To Drive U.S. Expansion

Final Thoughts

Overall, whether you're looking for ways to build brand awareness or increase sales among American consumers, working with talented athletes can be a highly effective way to expand into the US market and achieve success. So if you're looking for opportunities to take your business across the pond, consider partnering with some top sports stars today through OpenSponsorship. Sign up for free HERE today!

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Jayson Walla
Post by Jayson Walla
October 20, 2022