Sponsoring a popular Olympian like Simone Biles can significantly elevate a brand's visibility and reputation. OpenSponsorship offers a streamlined and efficient way for brands to connect with such high-caliber athletes. Here's a detailed guide for brands looking to sponsor an Olympic athlete through OpenSponsorship.

1. Register on OpenSponsorship

Begin by creating a brand profile on OpenSponsorship. This involves providing details about your company, including its marketing goals, target audience, and specific interests in types of athletes or sports. Just as Simone Biles represents excellence and dedication, identify qualities you seek in an athlete that align with your brand’s values.

2. Identify Your Sponsorship Goals

Clarify your sponsorship intentions by pinpointing exact targets. Assess if the goal is to heighten brand recognition, debut a new product, or capitalize on an Olympian's characteristics such as commitment and grit to elevate your brand identity. Setting distinct objectives like increasing market share, engaging a specific audience segment, bolstering brand prestige, or connecting with a younger demographic will create a strategic guideline. This helps in choosing an Olympian whose personal brand, achievements, and values resonate deeply with your brand’s aspirations and ethos, ensuring a symbiotic and impactful partnership.

3. Use Advanced Search Features

Maximize OpenSponsorship’s robust search capabilities to pinpoint Olympic athletes who align with your brand. Tailor your search using detailed filters such as specific sports, levels of Olympic success, and social media influence. For instance, if your goal is to mirror the vast outreach of a high-profile athlete like Simone Biles, focus on those with substantial social media followings. Additionally, consider other key aspects such as geographic reach, demographic appeal, and personal interests or values that resonate with your brand identity. This targeted approach allows you to sift through a wide array of athletes, ensuring you connect with those whose public persona and achievements will most effectively amplify your brand’s message and meet your sponsorship goals. This strategic use of OpenSponsorship’s search tool streamlines the selection process, making it more efficient and effective in finding the ideal Olympic athlete for your brand’s unique needs.

4. Review Athlete Profiles

When examining athlete profiles, focus on their sporting achievements to gauge their influence and reputation in the sports community. Look closely at their social media statistics, such as follower count and engagement rates, to understand their online influence. Audience demographics provide insights into the age, location, and interests of their followers, crucial for aligning with your target market. Also, consider athletes' personal interests and values, ensuring they resonate with your brand’s ethos. This thorough assessment helps in identifying athletes whose professional stature, online presence, and personal brand synergize with your sponsorship objectives and brand image.

5. Craft a Compelling Proposal

When approaching a fitting Olympian, create a detailed and enticing sponsorship proposal. Clearly outline the nature of the sponsorship, whether it's for product endorsements, collaborative social media campaigns, or personal appearances at events. Highlight how each aspect benefits both the athlete and your brand, akin to a partnership of mutual growth and visibility, much like one with a high-profile figure such as Simone Biles. Emphasize the unique opportunities your brand offers, including potential exposure, marketing support, and any exclusive perks. Tailor these benefits to the athlete’s career objectives and personal brand, ensuring the proposal reflects a thorough understanding of their achievements and aspirations. This comprehensive and customized approach demonstrates not just the commercial value but also the deeper alignment and respect for the athlete's professional journey.

6. Negotiate and Finalize the Agreement

Engage in negotiations once the athlete expresses interest. Discuss key terms including the length of the sponsorship, financial compensation, and explicit commitments such as frequency and content of social media postings, number and nature of public appearances, and expectations regarding the use of branded attire in public settings. It's crucial to strike a balance between your brand’s marketing needs and the athlete’s capacity and image. Ensure that the final agreement is a detailed, written contract that clearly outlines all agreed-upon terms, providing clarity and legal protection for both parties. This process is vital to form a mutually beneficial and clear partnership, meeting the expectations and objectives of both your brand and the athlete.

7. Launch the Sponsorship

Begin the sponsorship by kickstarting the agreed-upon activities. For social media campaigns, supply the athlete with essential messaging, hashtags, and detailed information about the products or services they will be endorsing. This ensures consistency and alignment with your brand’s voice. For event appearances or promotional activities, meticulously plan all logistics, including travel, schedules, and any specific requirements or preparations needed. Provide comprehensive briefings and support to ensure the athlete is fully prepared and comfortable with their role, facilitating a smooth and effective representation of your brand. This organized and proactive approach is key to a successful launch and ongoing management of the sponsorship.

8. Monitor and Measure Success

Leverage OpenSponsorship’s analytics to evaluate your sponsorship's impact. Track key performance indicators including engagement rates on social media posts, overall reach, frequency and sentiment of media mentions, and any notable increases in sales or website traffic attributable to the sponsorship. This comprehensive analysis of data will provide a clear picture of the return on investment (ROI), helping you understand the effectiveness of the partnership in meeting your marketing objectives. These insights are crucial for refining your approach and making informed decisions for future sponsorships and marketing campaigns.

9. Maintain Communication

Set a regular schedule for updates and discussions with the athlete, focusing on the progress and impact of the sponsorship. Utilize these meetings to address any emerging issues, provide constructive feedback, and collaboratively tweak strategies for enhanced effectiveness. This ongoing dialogue is essential to ensure that the partnership remains aligned with the evolving goals and values of both your brand and the athlete, fostering a dynamic and mutually beneficial relationship.

10. Leverage the Partnership

Integrate the athlete's image and achievements into your marketing efforts. Feature them prominently in advertising campaigns across various media, highlighting their success stories to enhance your brand narrative. Collaborate on co-hosting special events or product launches, leveraging their public appeal and credibility. Use their endorsements on social media and other digital platforms to reach broader audiences. The athlete's association with your brand can significantly elevate your brand’s credibility, appeal, and market presence, making the partnership a powerful tool in your overall marketing strategy.

11. Provide Feedback and Plan for the Future

Post-sponsorship, offer constructive feedback to the athlete and OpenSponsorship. Evaluate the partnership's successes and identify areas for refinement. Discuss how well the athlete's image and efforts aligned with your brand's objectives and audience reception. Share insights on the effectiveness of marketing strategies and audience engagement. This critical evaluation aids in honing future sponsorships, guiding more tailored athlete selection and strategy development. It also contributes to enhancing OpenSponsorship's platform, ensuring better matches and more successful collaborations with Olympic athletes in future endeavors.

Want help sponsoring Olympians? OpenSponsorship can help!

To sponsor Simone Biles or other Olympians, first clearly define your sponsorship objectives. Use OpenSponsorship’s detailed search tools to select an athlete who aligns with your brand. Create engaging proposals and maintain open, regular communication throughout the partnership. Effectively integrate the athlete into your marketing efforts. To embark on this journey and discover potential sponsorship opportunities, visit OpenSponsorship and begin exploring the diverse range of available Olympic athletes.



Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.