The NFL holds a special place in American culture, drawing massive viewership across the nation. Thanksgiving Day games are a prime example, with tens of millions tuning in annually—2022 alone saw over 42 million viewers watch the Dallas Cowboys face the New York Giants, making it the most-watched regular-season NFL game ever. The league's stars have transcended the sport, influencing everything from fashion to social causes. Fans follow their favorite players through social media, live games and fantasy football. OpenSponsorship bridges the gap for brands to connect with these influential athletes, creating impactful sponsorship opportunities. By leveraging the popularity and reach of NFL players, OpenSponsorship helps brands elevate their engagement and build meaningful connections with a dedicated audience. Below are some of the stars playing over Thanksgiving and Black Friday who are available to sponsor through OpenSponsorship.
Miami Dolphins
Instagram Followers - 2.7m
The Miami Dolphins wide receiver, Hill, known as "Cheetah" for his unmatched speed, earned multiple Pro Bowl selections. In 2023, he surpassed 1,700 receiving yards, making him one of the league’s top deep threats. Hill has a bubbly personality to go along with his success as a Super Bowl Champion. He was voted as the best NFL player by his peers in 2023.
Kansas City Chiefs
Instagram Followers - 1.7m
Playing for the Chiefs, Hopkins is a five-time All-Pro known for his incredible hands. He reached 10,000 career receiving yards in 2023, showcasing his continued dominance. In his 12th season, Hopkins has finally joined a Super Bowl contender and will look to showcase his ability on the national stage alongside Patrick Mahomes and Travis Kelce.
Miami Dolphins
Instagram Followers - 1.6m
A star cornerback for the Dolphins, Ramsey is a six-time Pro Bowler known for his lockdown coverage. He has consistently been seen as the best at his position throughout his career. One of only 15 players ever in his position to be drafted in the top 5, Ramsey has continued his dominance from college into the NFL, winning a Super Bowl in 2022.
Dallas Cowboys
Instagram Followers - 924k
The Dallas Cowboys’ linebacker is a game-changer, earning three consecutive All-Pro selections and Defensive Rookie of the Year in 2021. His unique combination of speed and power makes him one of the league's top pass rushers. Parsons is undoubtedly the defensive lynchpin of America’s team.
Detroit Lions
Instagram Followers - 746k
The Lions’ wide receiver had a tremendous breakout season in 2023. His journey was documented in the Netflix documentary series Receiver, offering many viewers insight into his personality. His work ethic and precise route-running set him apart from his contemporaries. This season, the Lions are among the favorites to win the Super Bowl, with Brown poised to play a key role.
Las Vegas Raiders
Instagram Followers - 762k
Crosby, a defensive end for the Las Vegas Raiders, is known for his relentless motor and high sack totals. A three-time Pro Bowler, he’s become the leader of the Raiders defense and undoubtedly their best player. Crosby was not a big college prospect and had to overcome tribulations such as alcoholism in 2020. Since then, Crosby has become a standout defensive player in the league.
New York Giants
Instagram Followers - 139k
As a defensive tackle for the New York Giants, Lawrence earned his first Pro Bowl in 2022. This season Lawrence has played tremendously posting league-leading sack totals at his position. Known for his powerful interior rush, he consistently disrupts opposing offenses. “Sexy Dexy” looks set to dominate the interior for years to come in the Big Apple.
Green Bay Packers
Instagram Followers - 143k
A promising young receiver with the Green Bay Packers, Reed has impressed with his versatility as both a receiver and returner. His early-season flashes demonstrate potential for dynamic playmaking, and he has made a giant leap compared to his rookie season. He has emerged as the favorite target on the Packers who appear to be championship contenders.
Conclusion
The NFL continues to be a staple over Thanksgiving, becoming a real part of American culture. Emerging stars like Micah Parsons and Amon-Ra St. Brown elevate their influence beyond the field, becoming personal brands that connect deeply with fans through social media and endorsements. Thanksgiving Day games hold special significance, drawing millions of viewers and showcasing these athletes in key matchups. This platform offers unparalleled exposure and engagement opportunities and looks set to grow, with Amazon receiving the rights to broadcast a game on Black Friday. OpenSponsorship bridges the gap between brands and NFL players, enabling authentic, impactful partnerships. By connecting with these influential athletes, companies can increase brand visibility and foster deeper consumer connections, creating successful campaigns that resonate with diverse audiences and drive tangible marketing results.
